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WEIC Annual Report

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City Image Survey & Branding/Marketing Campaign;

WEIC funded a survey to measure people’s attitudes about the City as the foundation for an aggressive television based branding/marketing campaign.  The campaign is intended to enhance the city’s image and bring people’s attention to our extraordinary attributes.  We intend to highlight the Presumpscot River, the Performing Arts Center, Husson University, major events like the Tough Mudder, our trail systems, and major employers and local businesses that make the City a special place to live, work, and play.



Westbrook Downtown Coalition:

WEIC and the Recreation & Conservation Committee are funding the City’s commitment to being a downtown network community.  We have hired a downtown coordinator and have been designated a downtown network community by the Maine Downtown Center.



Westbrook Trail Blazes Snowmobile Club:

WEIC funded a request from the Westbrook Trail Blazes Club for trail grooming equipment that will allow the Trail Blazes to maintain their commitment to grooming more than 30 miles of trails now used for year round recreation. Management of the trails by the Club helps protect the environment while guiding visitors throughout Westbrook.

Portland – Westbrook Trail Extensions:

WEIC continues to provide funding to “Portland Trails” to expand recreational trails in Westbrook that connect to regional trail systems vital to recreational enthusiasts in Southern Maine.

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 Kayak Rentals in Riverbank Park:

WEIC made is possible for the City of Westbrook to team up with Portland Paddle to bring Kayak and SUP rentals to the Presumpscot.

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Main Street Tree Planting:

WEIC is working with the City Arborist on a comprehensive tree planting program. Our goal is to enhance and restore our Gateway and Main Street canopies that have been impacted by over time by disease, weather and trimming. Restoring trees to the City landscape will provide environmental benefits such as reducing peak stormwater flows, reducing heat island effects, and improving water quality.


Main Street Beautification Effort:

WEIC, Broadway Gardens and Cumberland County Correctional Facility teamed up at four primary sites to design, prepare, plant and maintain vibrant, visible, seasonal plantings in an effort to beautify key intersections and send a strong community message about Westbrook pride. 

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Engineering Services for the Fish Passage & Recreation at Saccarappa Falls:

WEIC is supporting the City’s commitment to environmentally sound fish passage, dam removal, restoration of habitat and recreational enhancements in the river all geared toward the revitalization of downtown.

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Suckfish Brook Conservation Area:

WEIC supported the expansion of the Suckfish Brook conservation area from Falmouth into Westbrook by financing grant application costs, legal fees, a survey, and the construction of a parking area off Mast Road.  The conservation area expanded from 94 acres to 167 acres with new access points in Westbrook.



Boat Ramps and Floats:

WEIC contributed to the financing of three boat ramps and floats along both the north and south embankments of the Presumpscot River.  The ramps and floats provide public access to the river and encourage recreational activities such as canoeing, kayaking and fishing.




City Website Enhancement:

WEIC underwrote the cost of replacing the City website with a new vibrant, informative and interactive site that is winning awards around the Country.




WHS Field Lighting:

WEIC approved funds for upgrading the Westbrook High School field lights.  WEIC supported the expenditure in order to promote higher energy efficiency, which reduces our carbon footprint and provides long-term cost savings for this heavily used amenity.







Televised Ad Campaign

WEIC funded a television event campaign to help promote the 2015 Westbrook Winter West Festival.  The campaign will consist of digital and televised advertisements. Two separate 15 second spots will be created to promote two winter events taking place in January and February. The January event features ice sculptures, ice skating & a bonfire and the February event features sled dog racing and a craft fair.  The goal of the campaign is to attract participants and visitors from outside the City of Westbrook to each of these unique events.